Published on Wednesday, 02 July 2014 14:27
Written by Julian Turner, Dash Intern
Social Media is part of most people's everyday lives, so why shouldn't it be part of your business too? In this day and age social media keeps people informed on current events and what's going on around them, while also letting people communicate with each other. It is imperative that your business has a social media profile on one or more of the popular sites such as Facebook, Twitter, Instagram, and even a personal profile on LinkedIn, but it doesn't stop there. There are several key things to focus on in the social media strategy.
- Platforms – There are several social media sites that are beneficial to businesses. There's Facebook which allows you to have friends and fans who can be informed on anything that is going on with your business through text and or picture posts, there is Twitter which allows tweets, which are basically text or picture posts of up to 140 characters, Instagram which is a picture based platform where companies can post pictures of products, fliers for upcoming events, and pictures from previous events to show people what's been going on, and other sites such as tumblr, Google+, and Pinterest which have more of a blog feel to them.